Google loves data, and when it comes to improving their products, they rely heavily on private feedback not the public reviews system they built for everyone else.
While businesses scramble to manage their Google reviews, Google itself collects feedback quietly, behind the scenes, shaping everything from search results to product updates. And they spend billions doing it.
Encouraging Direct User Input
Google makes it easy for users to share feedback privately. Whether it’s the “Send Feedback” button on Search, Google Maps, and Gmail or automated surveys that pop up after interactions, they gather insights without making them public. That means real-time user input without the drama of public complaints.
Acting on Feedback to Drive Innovation
Google doesn’t just collect feedback it acts on it. If enough users report a problem, they fix it fast. Over the years, private user input has driven interface changes, search ranking updates, and privacy improvements, all without relying on their own public review platform. They know the most valuable insights come from direct conversations not from an angry 1-star review.
Why This Approach Works
At the end of the day, Google understands that people just want to be heard without making a scene. Private feedback lets them address issues, improve products, and keep users happy without the chaos of public complaints. It’s a strategy that works and it’s why they spend more on private feedback than almost any other company in the world.
How Small Businesses Can Do the Same with Awardee
Google doesn’t use Awardee… yet. But they rely on private feedback to keep customers happy and you should too. With Awardee, your small business can collect private feedback, fix issues fast, and protect your reputation without playing the public review game. We make it effortless with QR badges, instant alerts, and a simple platform that works with the tools you already use. Big brands use private feedback to stay ahead and keep customers coming back now, your business can too. Awardee helps you listen, respond, and improve just like the best do.
